whoami --verbose
Yuvdeep Singh
Independent AWS engineer and founder of Mission FinOps.
Infrastructure first.
Founder of Mission FinOps. Based in Mission, British Columbia.
I learned infrastructure by touching it. Splicing fibre, making Ethernet cables, racking switches, routers, and firewalls. Working inside data centres. Then network engineering, then architecture leadership across multiple complex environments.
BGP, DDoS mitigation, application migrations, scaling under pressure. The kind of work where if you get it wrong, people notice immediately.
That gave me a habit I still carry: trace the system all the way down. Do not stop at the dashboard. Do not confuse the abstraction with the thing it represents.
Then AWS.
I spent nearly seven years inside AWS as a Senior Solutions Architect and Senior Technical Account Manager, supporting large enterprises with complex multi-account estates. That is how I know what a migration plan promises, what it usually leaves out, and where the business case quietly stops matching the invoice. I do not work there anymore, and that is the part that matters. There is no partner quota behind anything I tell you.
Those estates crossed multi-account landing zones, shared platform services, and regulated workloads, including national banks and telecommunications organizations. Some organizations had multiple Cloud Centers of Excellence operating across different business units.
That work went beyond architecture and day-to-day cloud operations. I worked directly with senior customer leadership and presented operational reviews to CIOs, CTOs, CFOs and other executive stakeholders, covering technical health, reliability, risk, architecture and cloud economics.
The engineering mattered, but so did the translation. An engineering team could understand the architecture and still struggle to explain its cost to finance. Leadership could see the bill and still miss the technical reality behind it.
Mission FinOps sits where AWS architecture, operations, and cloud economics meet. The ability to trace the engineering deeply enough to produce an answer that can survive the executive meeting.
Now this.
I started Mission FinOps to bring engineering depth into FinOps and business clarity back into engineering.
Kulshan is open source. When I work with a customer, I want the builders involved, the method understood, and the useful capability left inside the organization.
I am not building a company around hiding knowledge. I am building one around explaining it clearly enough that your own people can carry it forward. That is why Mission FinOps is a platform, not a single engagement: fixed-scope investigation and decision services, the open-source Kulshan evidence engine, and Mission FinOps Agent, in Early Access, designed to make the same evidence method available conversationally.
Mission FinOps is currently founder-led. There are no other employees, offices, or certifications to claim, and I would rather say that plainly than imply otherwise.
I founded Mission FinOps in Mission, BC, on Stó:lō land. The Stó:lō have a word, tómiyeqw, meaning both great-great-great-great-grandparent and great-great-great-great-grandchild. One word, seven generations back and seven forward, with the responsibility resting on whoever is standing in the middle.
I am not going to pretend cloud infrastructure carries that weight. But it is a good thing to have in mind when someone signs a three-year commitment.
What you get.
You get the person doing the work. No sales hand-off. No junior team appearing after the contract. No promise that every problem is solved by buying more software.
You get an engineer who can move between the architecture, the bill, the evidence, and the business conversation.
calendar → book